Law360 published this article about SLG’s victory for its client, Reserve Media, Inc., in a trademark infringement action brought by Efficient Frontiers, Inc.  (“EFI”).   Before the lawsuit was filed, EFI demanded as much as $50 million from Reserve.  SLG successfully devised and implemented a litigation strategy that resulted in a complete victory for Reserve, with the court ultimately concluding–as a matter of law–that Reserve does not infringe on any of EFI’s alleged trademarks.